The Selling Process

Realtor Showing Young Family Around Property For Sale


We know selling a home can be more emotional than buying one, and we will leverage our experience and market know-how to ease you through the process. But first we will uncover your motivations for selling, establish a timeline and a marketing plan, and see how your home compares with others on the market. We have a track record of proven success, and you can rely on us to be your champion and best source for solutions.


We will assess your home’s worth to determine its market value, taking into consideration such variables as features, size, location, market demand, and recent comparable sales. We will then create a “comp”, or comparative market analysis (CMA), that will help determine a competitive listing price that will attract qualified buyers and drive maximum interest to your property.

Male and female office workers analyze data graphs,Male and female office workers use a pen in their hands pointing at the graph.
Blank paper on the office table


We believe in transparency, and at this early stage we want you to feel confident about our plans to sell your home. A listing agreement gives us permission to advertise and handle the sale of your house. It also covers the basic terms of our mutual commitment, including the length of time the home will be listed. We will also discuss our selling strategy and what you can expect next as we move deeper into the process.


It is all about curb appeal, and your home needs to shine inside and out before putting it on the market. We will strategize with our network of skilled vendors to ensure improvements, staging, photography, and video are of professional caliber and give buyers a reason to show more than a passing interest in your home. Remember, you only have a matter of seconds to make a great first impression, so make it count.

Detached family house exterior with cobblestone driveway to the garage and spruce garden


A unique home needs a unique, customized marketing plan to set it apart from others on the market. We will combine industry-defining tech and robust online marketing strategies with tried-and-true techniques like high-quality fliers, energetic open houses, and alerting local buyer’s agents to give your home optimum exposure. We will utilize our trusted network of vendors, such as photographers, to make your home come to life and create local and global awareness.


At this crucial stage, we will leverage every negotiation tool to help you make the best deal possible and arrive at a price that both you and the buyer can agree upon. We will use our expertise to coach you through terms, contingencies, and buyer’s financing. You are nearing the end zone. We want to arrive at a fair market price where you walk away happy.

Business Discussion Talking Deal Concept
Business Men Agreement Deal Hands Shake


The day you have been waiting for has arrived — the closing! We will be right by your side during these final steps, engaging with the buyer’s agent and lending institutions to ensure all requirements are met, inspections are performed, financing is approved on time, and all the necessary disclosure documents are provided. Then, sign on the dotted line, and congratulations! You’ve just sold your home!